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Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jackiekropp.com/clean-makeup daily 0.75 2021-11-03 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635116436179-A4GFTYI45QVG12MIS156/Screen+Shot+2021-04-07+at+3.23.00+PM+%281%29.png Clean makeup https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635116436003-20SC4AHR86L42FD4CY67/Screen+Shot+2021-04-07+at+3.23.28+PM+%281%29.png Clean makeup https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635116440015-0U5B90FND9MRSUI0FN8P/Screen+Shot+2021-04-07+at+3.23.42+PM.png Clean makeup https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635115429724-CIRAQHJS1KOUK52IL3WS/Screen+Shot+2021-10-24+at+2.35.28+PM.png Clean makeup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635115400702-AHIN6LHU6U161S6YG9QG/Screen+Shot+2021-10-24+at+2.35.17+PM.png Clean makeup - 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Tone of Voice Similar to Sephora the retailer, Sephora Favorites clients are all at different points in their beauty journeys. We use a friendly, playful tone whether we are speaking to a Sephora newbie or a Rouge member who never misses a new release. Because no matter what level you are at, beauty discovery should be fun. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635121894618-6OEDXAVDQXKPXE7TRK05/Screen+Shot+2021-10-24+at+5.31.06+PM.png Sephora Favorites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635121944086-CMT143J11HMDUO45HM53/Screen+Shot+2021-10-24+at+5.32.04+PM.png Sephora Favorites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635121763632-ZPJCRKM66C2SUZFWTYP9/Screen+Shot+2021-10-24+at+5.27.00+PM.png Sephora Favorites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635121741631-2TC02GOTAAEWH4MOF43O/Screen+Shot+2021-10-24+at+5.26.29+PM.png Sephora Favorites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635122309723-6R78H9HMDOL64P0GGYNR/Screen+Shot+2021-10-24+at+5.37.36+PM.png Sephora Favorites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/45ba86e1-dcee-404d-9376-bffa5f80cca5/Screen+Shot+2021-11-04+at+10.33.04+PM.png Sephora Favorites - Brand Promise We know the big, beautiful world of Sephora can be a little overwhelming. That’s why we created Sephora Favorites: to make beauty discovery easy and accessible for all. We’re on a never-ending quest to round up the best and brightest and to make it fun for you to try them on for size— without sacrificing your wallet. For the Sephora newbie, our bite-size sets offer an affordable glimpse into the world of prestige beauty. For the try-it-all devotee, our larger kits do a deep dive into the categories and ingredients Sephora does best. For the luxury enthusiast, our mini collections bring together the biggest names in the beauty world. And for the trend-setting hype chaser, our rarest drops combine all things cutting edge and cool. So, go ahead and grab a set. Rip it open. Make a mess and have some fun. 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She serves as both tour guide and cheerleader for your unique journey, encouraging you to try new things, take risks, and have fun along the way. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635122016431-MPGJJVKCOO1XPGMBTYUF/Screen+Shot+2021-10-24+at+5.33.19+PM.png Sephora Favorites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jackiekropp.com/sephora-collection daily 0.75 2021-11-03 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635124761234-OP6YVBV3HVHPYYWND77Z/Screen+Shot+2021-10-24+at+6.15.25+PM.png Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635124948108-8S6277PLZVFBR4UFPRNK/Screen+Shot+2021-10-24+at+6.21.57+PM.png Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635124823333-AHWMVD6HKZKZH9IQM4G5/Screen+Shot+2021-10-24+at+6.15.40+PM.png Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635125286997-C0RMTM1GEW6C29QZMCUX/Screen+Shot+2021-10-24+at+6.24.39+PM.png Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635124437486-6232UL4AC5AQP92SNHGJ/Marketing-mix-of-Sephora-3-1024x512.jpg Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635124587475-LJXXTJUJXXPGSBURY7KD/Screen+Shot+2021-10-24+at+6.15.13+PM.png Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635125149064-1E7WRKU6HNYQ54MMUX9L/Screen+Shot+2021-10-24+at+6.23.28+PM.png Sephora Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635125215231-KVTPT8SYBNZSKJIDJ0OM/Screen+Shot+2021-10-24+at+6.23.54+PM.png Sephora Collection https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635125215321-XXXAPRVJGDQ2L3OTL733/Screen+Shot+2021-10-24+at+6.24.06+PM.png Sephora Collection http://jackiekropp.com/loyalty daily 0.75 2021-11-05 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185582943-2IW8VYO7RXM15F99CLVX/Screen+Shot+2021-10-25+at+11.12.33+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185583157-0DLTYM972NUD9OAC4D01/Screen+Shot+2021-10-25+at+11.12.40+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184272275-EJW8V8YJ82WT3EFD9473/Screen+Shot+2021-10-25+at+10.39.13+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184272277-9I4KYEBYO8N1O6W5H8R6/Screen+Shot+2021-10-25+at+10.39.22+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184277491-W99I487GB4GD40PSUIFY/Screen+Shot+2021-10-25+at+10.39.29+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184278524-2BLNZ670Y4UTBQOI7F2T/Screen+Shot+2021-10-25+at+10.39.37+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184281962-WJR34UFNTPUROSX8EH55/Screen+Shot+2021-10-25+at+10.39.45+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184279896-J8OV3KXE7EV4APXLEH38/Screen+Shot+2021-10-25+at+10.39.53+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184114665-YT106L0EKHPGNHKAQM4Y/Screen+Shot+2021-10-24+at+2.15.57+PM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635184161064-EWSK6N7ZAT1G16KRFPJT/Screen+Shot+2021-10-25+at+10.37.14+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1636153907652-X5Y6700IPJ8Z91X0F59L/Screen%2BShot%2B2021-10-25%2Bat%2B10.36.32%2BAM.jpg Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185658769-MP2KAVSI7Z8EYAXQ2EQU/Screen+Shot+2021-10-25+at+11.12.16+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185658786-MJ3BIU3HK3O0JOQFAN80/Screen+Shot+2021-10-25+at+11.12.22+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/873647a8-1706-486e-a7ab-695d15a86259/Screen+Shot+2021-11-05+at+4.14.25+PM.png Loyalty - Making Sephora Your Happy Place You know that shiny, brand-new, can’t-wait-to-try-it feeling you get when you see those black and white stripes? We bottled that up and added a lot more of it to our new-and-improved Beauty Insider program. First, we’re filling up the Rewards Bazaar with samples galore because we know more beauty = more happiness, and there’s nothing cuter than mini sizes of your faves. But we’re not stopping at samples—we’re supercharging all the things that make being a Beauty Insider the absolute best. We’ve got events where you can earn tons of points when you shop and sweepstakes you can enter to win majorly cool vacations, gift cards, and huge cash prizes! Speaking of $$$, now you can use your hard-earned points to save money at Sephora with Beauty Insider Cash. Finally! Seriously, this is our best Beauty Insider program ever—and we can’t wait for you to be a part of it. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185746761-J77GESCULLJ1W9QQ1IPA/Screen+Shot+2021-10-25+at+11.11.10+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185746682-WL21E4O6JV5LC01ZL1IT/Screen+Shot+2021-10-25+at+11.11.18+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185214494-9UUNUHLE5KK6FVNJN9JD/Screen+Shot+2021-10-25+at+11.06.22+AM.png Loyalty https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635185214508-KRW7QXDMB1992DMAIUZ4/Screen+Shot+2021-10-25+at+11.06.29+AM.png Loyalty http://jackiekropp.com/subscription daily 0.75 2021-11-05 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635187883990-0R2S8ZYHEG51LDND0BRE/Screen+Shot+2021-10-24+at+2.19.32+PM.png Subscription - Make it stand out PLAY! BY SEPHORA https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635192221367-7D1EEYRQGCYWFTNTXZ5D/Screen+Shot+2021-10-25+at+1.02.37+PM.png Subscription - Make it stand out PLAY! SMARTS http://jackiekropp.com/play daily 0.75 2021-11-03 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635193802175-493WBOU2QHCZYQ92G3SM/Screen+Shot+2021-10-25+at+1.29.39+PM.png Play! https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635193696465-A3LIVMJC94A4Y6BKJ06K/Screen+Shot+2021-10-25+at+1.26.19+PM.png Play! https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635193702098-W3MNU7F06SLAHY2BJOY3/Screen+Shot+2021-10-25+at+1.27.04+PM.png Play! https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635193698777-EAYSOI57Z256CSR5AR95/Screen+Shot+2021-10-25+at+1.26.33+PM.png Play! https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635193707447-KC9RXIZZE7U77Q1SGTFR/Screen+Shot+2021-10-25+at+1.27.33+PM.png Play! https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1635193702795-ABX6REZMYPLI03Q3CDIC/Screen+Shot+2021-10-25+at+1.26.51+PM.png Play! 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Smarts https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1636087148682-HQ4BLYV59BKD8T3RGUYG/Screen+Shot+2021-11-04+at+9.35.19+PM.png PLAY! Smarts https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1636089398413-V2JOB7R0P2ZXL8XZB73D/Screen+Shot+2021-11-04+at+10.15.38+PM.png PLAY! Smarts https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1636085863621-TM543UGKTJ6FKF39UY1F/Screen+Shot+2021-11-04+at+9.15.34+PM.png PLAY! Smarts https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1636085863510-NR5JQ1N7GHX2HDRL6L3C/Screen+Shot+2021-11-04+at+9.15.42+PM.png PLAY! Smarts https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1636085864196-AMZ3MQGB96T04HFS14FH/Screen+Shot+2021-11-04+at+9.15.51+PM.png PLAY! 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Make it stand out Campaign Video Spring 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/d43639e7-d07c-46d2-a1ad-f7fbcad66fa4/Screen+Shot+2023-05-24+at+12.15.47+PM.png TV + Video - Make it stand out TV Commercial Holiday 2022 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1346aa68-5396-47c5-9449-6128f68cf44d/The_RealReal_2023_Campaign_Luxury_Is+copy+3.gif TV + Video - LUXURY IS YOURS TO DEFINE LUXURY IS YOURS TO DEFINE TV Commercial Winter 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/528a499b-748a-4a23-8cce-4b9e429065d5/The_RealReal_Spring_2023_Campaign_Luxury_is_Yours_to_Define.gif TV + Video - LUXURY IS YOURS TO DEFINE LUXURY IS YOURS TO DEFINE TV Commercial Spring 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1684537515930-K0NDWJ87U281XLKTGIL5/Screen+Shot+2023-05-19+at+4.05.09+PM.png TV + Video - Make it stand out TV Commercial Summer 2022 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/22a4c31d-25dd-47f0-99ae-a20a756c0aaa/Screen+Shot+2023-05-19+at+4.10.15+PM.jpg TV + Video - Make it stand out Campaign Video Spring 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/edb69dd1-9a44-4748-8a2c-5946d359cd19/Screen+Shot+2023-05-24+at+12.17.41+PM.jpg TV + Video - Make it stand out TV Commercial Spring 2022 http://jackiekropp.com/earth-month-2023 daily 0.75 2023-07-10 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/9040d620-b8e4-4bb3-9dfa-70e9e38f8601/Screen+Shot+2023-06-07+at+5.27.57+PM.png Earth Month 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/cde7931f-6b65-4a1d-86b2-f1ab09168c9f/Screen+Shot+2023-06-07+at+5.31.56+PM.jpg Earth Month 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/2568d11d-fbf4-41be-8af8-9a5d04247448/Screen+Shot+2023-06-07+at+5.43.11+PM.png Earth Month 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1686200194878-O8ONT86DCJANSQQUATJF/Screen%2BShot%2B2023-06-07%2Bat%2B5.54.28%2BPM.jpg Earth Month 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1686185832168-W6GNPPIKZX1Y0NE34S73/Screen+Shot+2023-06-07+at+5.54.40+PM.png Earth Month 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1686185833720-UQNHNMCKBJE33BR2SE8P/Screen+Shot+2023-06-07+at+5.54.50+PM.png Earth Month 2023 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/a132ad8e-1492-4051-9b55-df744a95c55d/Screen+Shot+2023-06-07+at+5.28.52+PM.png Earth Month 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/4d410fe8-aa2c-4746-8c56-6afdaf0bc508/EM+Gif.gif Earth Month 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/e2c64e3d-02a5-49b8-9b0f-347c8ebc9aef/Screen+Shot+2023-06-07+at+5.28.41+PM.png Earth Month 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jackiekropp.com/luxury-is-yours-to-define daily 0.75 2023-07-10 https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1688946340615-EGJDSJG4CQ1EI796PVZY/Screen+Shot+2023-07-09+at+4.45.21+PM.png Luxury Is Yours to Define https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1688946343029-1N7IY5B3J6LHYO87X8KB/unnamed.gif Luxury Is Yours to Define https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1688946254718-CCM74RO6P9ON1W4F3BB6/Screen+Shot+2023-07-09+at+4.44.01+PM.png Luxury Is Yours to Define https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1688946202141-50VLLAXFUCBQBH571CBH/Screen+Shot+2023-07-09+at+4.42.20+PM.png Luxury Is Yours to Define https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/1688946203265-G9FGES2PPS7H5Y9ZBTR4/Screen+Shot+2023-07-09+at+4.42.29+PM.png Luxury Is Yours to Define https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/f4a61d85-13b4-4291-9022-1093971968ea/Screen+Shot+2023-07-09+at+3.54.40+PM.jpg Luxury Is Yours to Define - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/7e63a2ec-732f-4001-8c87-d450f998dcbe/Screen+Shot+2023-07-09+at+4.09.07+PM.png Luxury Is Yours to Define - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/533b74a3e4b09f955d5167f6/6740faa1-4420-470a-95c7-e7fb1ac146eb/Screen+Shot+2023-07-09+at+3.54.21+PM.png Luxury Is Yours to Define - Make it stand out Whatever it is, the way you tell your story online can make all the difference.