Out of Home Marketing
Paid Ads
Email Hero
Working Team
Creative Direction: Cara Mia Tontodonato & Jackie Kropp
Art Direction: Angelica Rabang
Writers: Hannah Strumwasser & Christina Macias
The brief: Introduce Sephora Collection’s brow assortment while getting credit for the products’ sharp price point.
To cut through the oversaturated brow market, we created a tagline that tapped into language born on social media. We also utilized playful, culturally-relevant supporting copy to create a humorous connection between the main tag and the collection’s compelling price point. As a result, the team was granted an additional out-of-home budget with placements in New York, LA, SF, and Texas.
Contribution: Concepting, editorial direction and execution
Creative Direction: Cara Mia Tontodonato & Jackie Kropp
Art Direction: Angelica Rabang
Writers: Hannah Strumwasser & Christina Macias