Sephora Beauty Insider

Sephora’s loyalty program is considered one of the retail industry’s best in class. A recent rebrand focused on getting credit for the program’s three key benefits: savings, samples, and experiences. We used a relatable voice and quick copy to make the robust benefit offerings digestible, engaging, and memorable.

The brief: Create a more competitive value proposition for the Beauty Insider program to drive sales and engagement.

Contribution: Concepting, brand DNA and brand strategy development, editorial direction during 360 rollout

Editorial Concept

Making Sephora Your Happy Place

You know that shiny, brand-new, can’t-wait-to-try-it feeling you get when you see those black and white stripes? We bottled that up and added a lot more of it to our new-and-improved Beauty Insider program. First, we’re filling up the Rewards Bazaar with samples galore because we know more beauty = more happiness, and there’s nothing cuter than mini sizes of your faves. But we’re not stopping at samples—we’re supercharging all the things that make being a Beauty Insider the absolute best. We’ve got events where you can earn tons of points when you shop and sweepstakes you can enter to win majorly cool vacations, gift cards, and huge cash prizes! Speaking of $$$, now you can use your hard-earned points to save money at Sephora with Beauty Insider Cash. Finally!
Seriously, this is our best Beauty Insider program ever—and we can’t wait for you to be a part of it.

Landing Page

Rouge Launch Email

All Tier Launch Email

Store Windows

Print Collateral

Packaging

Paid Ad

Working Team

Creative Direction: Sasimon Boonyavatana, Aya Akazawa & Jackie Kropp

Writer: Hannah Strumwasser