Store Windows
Store fixtures
Social
Paid ads
Working Team
Creative Direction: Vicky Fong & Jackie Kropp
Art Direction: Courtney Stewart
Writer: Hannah Strumwasser
Jackie Kropp
Creative Director - Copy + Editorial
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The Best Clean Makeup
The brief: Introduce Sephora clients to new clean makeup with benefits.
Sephora began its journey to become the ultimate destination for clean beauty in 2017, introducing its clean seal to help navigate clients to its clean assortment. By 2021, clients had come to recognize Sephora as a top destination for clean products, and the seal could be called a badge of honor for emerging clean brands. This campaign built on Sephora’s authority in the category through a tagline that implied that only the very best products were worthy of the seal, and that every product in the campaign was approved by the Sephora brand.
Contribution: Concepting, editorial and video direction