Long Live Luxury

The brief: Drive consignments during Earth Month (April) with a 360 campaign that highlights why selling with The RealReal is sustainable.

As a sustainable fashion company, Earth Month represents one of the key yearly campaigns at The RealReal. As the brand is responsible for driving its own supply through consignments, this campaign’s main focus was consignor signups. To accomplish this we created an anthemic campaign that featured both our internal and external community evangelizing for the positive impact resale has on the planet.

Contribution: Creative strategy, including overarching concept and tagline, and creative oversight of all copy creation by team.