PLAY! Smarts

How do you become skilled at beauty when you don’t know where to start? To answer that question, we developed a 360 brand experience dedicated to educating beauty beginners on topics like clean beauty, complexion, and skincare. We delivered a brand centered on demystifying the world of beauty in an approachable way through gamified printed collateral, playful-meets-educational copy, and a live, 30-minute course where viewers could ask questions and take notes in real time.