Sephora’s in-house brand has a lot to offer: incredible prices and quality only a brand with as much experience and heritage as Sephora can guarantee. This rebrand reimagined the Sephora Collection’s identity to help the value props of competitive pricing and quality cut through.
The brief: Develop a new brand execution that gets credit for value and quality in a youthful, modern way without alienating clients of all ages.
Contribution: Concepting, including tagline iteration brand DNA development, and brand strategy, and overseeing of full rollout
Past iterations on the brand delivered on a youthful POV that was built on “uncomplicating” the beauty world.
Creative Direction: Cara Mia Tontodonato & Jackie Kropp
Art Direction: Angelica Rabang
Writer: Hannah Strumwasser
