Skincare That’s So You

The brief: Introduce the Sephora shopper to skincare’s most effective ingredients through education; activate Sephora’s in-store services and our ability to help clients create a personalized routine.

This campaign tapped into the innately personal side of caring for your skin. We used conversational language to tee up the product assortment as “so you” and created quick, memorable educational moments through in-store messaging and handouts to get credit for Sephora’s authority on skincare.

Contribution: Concepting, editorial direction and execution

Store Window

Store Columns

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Print Collateral

Working Team

Creative Direction: Allison Ford & Tyler Smart

Art Direction: Kyung-Ah Son

Writer: Jackie Kropp